Journal Test Image #2


Ever heard the phrase “measure twice, cut once”? Sometimes, you’ve got to measure a few times before you’re ready to cut. We spend a lot of our time musing, sketching, re-sketching, revisiting ideas, staring out of train windows and working our grey matter. The journey towards a design solution is just as compelling as the destination - so it's time we gave the journey some recognition.

This is a space for you to see some of our work before it hits the polished sections of our website. It’s a bit like nosying through someone else's cupboards (don’t pretend you don’t love doing that). Think of it as a turbo-charged Instagram feed; a window into the day-to-day world of iDEA.

University Challenge - Top down view of soldering

University Challenge


If you follow us on social media you might have noticed us popping up at various Educational Institutions across the country. We aren’t trying to sign-up for further qualifications, although we are broadening our collective brains with each and every visit.

Although our background is in workplace design, we've never shyed away from branching out into new sectors. Over the past several years we’ve found ourselves firmly cemented in the world of University Estates.

From our experience, University Estates are often a rabbit warren of space - generally a mish-mash of old and new, big and small, fit-for-purpose and, well, "a-room-which-was-previously-unused-and-could-accommodate-some-students". Spaces are complex and disjointed, with years of lifting and shifting taking their toll. In all the inconsistency, one thing is consistent, however: University spaces are always changing.

As these spaces have grown and evolved over the years there has been a tendancy to ‘land grab’ often with little time to take a step back and consider the jigsaw of buildings as a whole. Understanding what space is needed hinges on understanding what space is already there, which, in most cases, is much easier said than done.

Our collective experience means we are well-versed in understanding space, and crucially, translating what that space means. We’ve developed a raft of clever tools to help teams plug in existing data, plus forecast growth, to understand how a University Estate can flex for future needs. This digital wizardry, combined with our ever-growing experience, puts us in the privileged position of University Estates Experts. We’d prefer to think of ourselves as the people who make complex, simple.

If all of this chimes, feel free to get in touch with us; we’re always keen to broaden our brains a little more.

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Photographer In Residence


What better way to kick-off this new section to the website than with a shout-out to one of its co-creators. As you might know, at iDEA, we pride ourselves on our eclectic mix of disciplines from right across the design spectrum. We strongly believe that it's this creative diversity that drives us forward.

We're lucky enough to have acquired the services of the talented Kitty Rowley, who is not only helping to script our online voice, but also, is serving as our chief visual-capturer (yes, we've just made that a thing).

With a fantastic eye for detail and penchant for a macro, she will be documenting our projects through the camera lens (both still and in motion) - helping us to tell the compelling stories of what we see/learn/experience/uncover/laugh at on a daily basis.