Digital Tools, Analogue Approach
For all the virtues of email traffic, there's nothing quite like getting together in a room to share thoughts and ideas. One such recent occasion enabled us to gather and chew-over the workings of our digital tools. A rare opportunity to step back and consider each of the numerous data-capture, visualisation and communication applications we've been advancing over the last several years and, most importantly, how they all work together.
Predominantly, we operate in the field of 'workplace design' - but it's a vast subject. From bases to breakout rooms the common theme remains; space, and how to solve the challenges associated with it. We've developed our tools, not to always offer the absolute solutions to these challenges, but rather, to assist us in asking the right questions. There will always be a need to interpret and rationalise the powerful data outputs from digital tools - whether from video voiceover, stand up presentation or a chat in a pub.
The eclectic mix of disciplines in the room enabled us to see the priorities from numerous directions. Not only did we refocus the vision and direction for our tools, but re-emphasised the advantages of just talking to one another. In a digital-first world, there's always room for face-to-face interaction. An important hybrid of digital and analogue.