To borrow the words from some bloke named Bob, the times they are a changing at iDEA.
Last year we gave ourselves a new brand identity. We changed our web domain to idea.eu and we're thrilled to say we've now gone live with our new and improved website!
During this time we’ve taken a long hard look in the mirror and as a result we’re making a conscious effort to be better at communicating in plain English. Like many others, the design industry is full of so many buzzwords and acronyms that we often unconsciously get caught up in it all. There seems to be an inexplicable obsession with combining words together (worksettings, workstyles, hangry…) and turning nouns into verbs, even though it doesn't actually change its meaning (desking?!). Well, no longer! We’re going to de-jargon ourselves from this point on. Watch this space!